I just received an email from Martin Cavannagh from Reedsy about book covers. It was a simple, concise letter that reminded me how important a book cover is when selling a book.
As a bookseller with over 30 years of experience, I know too well, how books are sold. I cannot count the number of self-published authors who felt that they knew what they were doing when it came to book sales. Many of these are authors who have written many books. These authors consider themselves pioneers or self-made publishers. Yet, their sales numbers speak volumes to me as a bookseller.
The industry has changed in some ways. Old and new authors often feel overwhelmed at the prospect of marketing or continuing to market what they have written. Reedsy brought up an important tool that can be critical to selling or promoting your book: Your book cover. Here is an example provided by Chuck Regan:
Make your own comparison. Which book cover would you feature to sell your book, the cover on the left or the cover on the right?
There is a reason why bestselling authors use a professional artist to sell their book.
One reason why we started 5Artz was to bring artists of like minds together. If you are a writer who is serious about selling your book, find a professional artist or designer to help you. If you are an artist or designer who feels that you are the right fit in developing book covers for authors, let the writing community know that you exist.