Minding the Store: 5Artz

What I believe are the easiest (and probably costliest) ways to advertise on the web is to utilize pay-per click advertising. Pay-per-click advertising is very easy to find. If you are reading this article, you may have used a pay-per-click ad to reach what I have written. I will focus on pay-per-click and where to […]

If you have been following my series about Search Engine Optimization (SEO), I started with a general overview and followed with brief coverage about social media. This next installment of the SEO process will talk about local optimization. Local Optimization Local optimization can be explained away with the use of “techno-babble” (as you can see from […] […]

Using Social Media Social Media such as YouTube, Facebook, Twitter, Instagram or Snapchat can be instrumental in locating markets for your website. There are other social media platforms that you may or may not be using, such as Flickr, Ello or TikTok. All of them work differently, so it is important for you to understand […]

How Do We Reach Our Audience? Have you ever been curious about the number of people on the web? If not, why not? If you own a blog, have a Facebook or other social media account, own a website, or are thinking of developing one you might want to be curious about the number of […]

It has been 200 years since the birth of Walt Whitman. Why is Walt Whitman so important? If you read poetry, he is considered one of America’s most important poets…in the same class as Emily Dickinson. A recent article in the New Yorker talks about his life and his work. The son of a house […]

If you have not served in the military, you have not experienced what it is like to truly offer yourself, your life and your freedom to serve. That being said, it was the military that allowed me to “kickstart” options in my life that I never realized I had. We All Had a Reason to […]

Many of my Meetup members, friends and family have been talking to me about contributing to my site again. It looks like they have won. I can’t think of a better day to start than on Mother’s Day. My mother turned 95 yesterday (May 10th, 1924). Notice that I did not mention that she “celebrated” […]

If you haven’t heard of Dr. Marissa Pei, you will. I met Dr. Pei while I was working at the store in February. We talked briefly about her book “8 Ways to Happiness”, and what it takes to sell and promote it. Take one look at Dr. Pei’s website and you will see hard work. […]

I wrote a poem for my wife. Not just any poem, but lyrics for a song. It has been over 15 years since I have written any kind of poetry, but I felt moved to do so. At the urging of my fellow 5Artz Creative Affiliations members, I have decided to post the first draft […]

I just received an email from Martin Cavannagh from Reedsy about book covers. It was a simple, concise letter that reminded me how important a book cover is when selling a book. As a bookseller with over 30 years of experience, I know too well, how books are sold. I cannot count the number of self-published […]